• Design Loop

3 Ways to Improve Instagram Engagement

Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most?

In this article, you’ll discover how you can generate more organic engagement on Instagram.

#1. Focus on Instagram video posts for more comments

According to a recent report released by Instagram, 80% of all Instagram users follow a business. So like any other social media platform, Instagram users also encounter brands and businesses in their feed. So, as an advertiser you need to decide what type of engagement will suit your business objective. According to Mention’s 2018 report, video content on Instagram gets most likes. However the average no of likes for images is higher than for video. Likes on Instagram can be a valuable tool for analysing what the audience best reacts to in the moment. In regard to share ability, though, comments may be a better indicator.

There is no ideal ratio for, what type of posts you should use. Consider the ideal behaviour you want from your target audience and adjust your content accordingly. You should test different type of content in different time frames and then figure out, what works best for your business.

#2. Tag users to increase Instagram post likes

As per the 2018 Social media marketing study, marketers have listed images as the most important content type, followed by videos. Instagram uses both of these top content types in a very clever & communicative way, and brings them in front of the users. Other than images and videos, Instagram also gives the option to tag users and use hashtags to increase the overall engagement. These extra features set it apart from other visual sites like Pinterest.

Mention’s Instagram Engagement study looked at both the median number of likes per Instagram post and the number of users tagged in the post. The two appeared to be highly correlated, with each tagged user attracting 0.5 to 1 new like. As far as the Instagram hashtags are concerned, they have always been a hot topic in social media community ranging from how many to use to where to place them etc. The study confirms that most people stay with in the range of 30 hashtags, with some top users using less than that. However one thing, which is clear from the study that, increasing hashtags, alone do not lead to increased engagement.

#3. Engage to generate Instagram Engagement

The most surprising result from Mention’s report was that the most engaging Instagram content didn’t necessarily come from the most highly followed accounts. Which tell us that the popularity doesn’t always brings the connectivity. The best way to get the best engagement from the audience is to understand their needs and identify what kind of content they most react to.


All in all, Instagram rewards brands that play to their own audience’s tastes. Video content currently rules the day in regard to comments but we will see what 2019 holds.