Amazon Ads

SELL MORE WITH PERFORMANCE AD CAMPAIGNS

Amazon Advertising is a tightly controllable and time effective method of getting your products noticed on the Amazon marketplace, however, it can become expensive and ineffective if not done correctly. We are experienced in setting up and optimising AMS campaigns to ensure that your return on investment (ROI) is maximised.

There are three different types of adverts available for marketers to select from on the Amazon Advertising platform: Headline Search, Sponsored Products and Product Display and each has their own unique advantages.

HEADLINE SEARCH

These ads appear as a banner at the very top of search results pages when a user’s search query matches with a targeted keyword in your campaign. When potential customers click on a Headline Search ad they will be taken to a landing which can feature your best sellers or a selection of your own chosen products. Headline Search ads are typically limited to those with a Vendor Central account.

SPONSORED PRODUCTS

These ads can appear at the top, in the middle, at the bottom or to the right-hand side of search results pages when a user’s search query matches with one of your chosen keywords. When clicked on, users will be taken directly to the product’s detail page where they can then find out more and hopefully make a purchase.

PRODUCT DISPLAY

These ads appear on the product detail pages of other products. With Product Display ads, advertisers can directly target competitor products in an attempt to draw the customer to their product instead.

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